I partnered with Weis back in 2020 to build and then execute on the brand’s visual guidelines. This involved documenting their custom frame building process, creating left-field campaigns for new products and their race team, and building out a series of “rider check” shoots to highlight the community of Weis customers.

I also helped imagine & execute in-store events at Rapha and Arcteryx. One event launched a new frameset; the other celebrated an underground midnight race circuit we threw. Both events had prints and a custom zine.