Jolie
I’ve been working with Jolie since I shot & directed their initial launch in 2021.
Most recently, I directed a set of evergreen videos for the install & filter replacement.
Initial launch photography (2021)
The Dirty Truck (2023)
If you’ve been in New York, Austin, LA, or Miami in the last couple of years, you may have noticed a dirty truck driving around. What if we told you that… it’s an actual photograph of real dirt? :)
After a couple years of working closely with Jolie, the brief for this was a text message with a picture of “wash me” written on a car window. “Could we do something like this, but with this other phrase, and on a 20+ foot box truck?” I said, “Of course.. but I’ll need to make a trip to Home Depot.”
The actual piece is a 4-foot wide board, with a custom mud mixture poured over it, my own finger-painted handwriting, and a 15-image composite to meet the printing specs. If you haven’t seen it.. keep an eye out!
Ongoing Work
We continue to partner on photoshoots, and a variety of other creative projects (70 last year), including billboards, brand collabs, designing new retail experiences.. and a lot of other things I can’t talk about.
